Brand Kit

Bloom Graphic Assets

Logos, wordmarks, colors, and typography. Use these when writing about Bloom, integrating with us, or building partner materials.

Logos

The Bloom mark.

Do not alter the mark. Do not rotate, skew, recolor outside of the approved palette, or redraw.

Icon / White

Default icon on a dark background. Use for dark UI contexts.

Icon / Black

Inverted icon for light backgrounds and print.

Icon / Accent

Accent green variant for branded marketing moments.

Wordmark

Full lockup with wordmark. Preferred primary signature.

Colors

Palette.

Bloom reads dark. Accent green is reserved for primary actions and brand moments.

Accent

--accent

oklch(0.7303 0.1944 147.44)

Background

--background

oklch(0.0672 0 0)

Foreground

--foreground

oklch(0.985 0 0)

Muted

--muted

oklch(0.274 0.006 286.033)

Typography

Geist. Sans and Mono.

Geist Sans

Aa

The quick brown fox jumps over the lazy dog.

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789 !@#$%&*

Geist Mono

Aa

The quick brown fox jumps over the lazy dog.

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789 !@#$%&*

Usage

Do

  • +Use the provided logo files without modification
  • +Preserve clear space equal to the height of the icon on all sides
  • +Place the mark on a solid background for maximum contrast

Don't

  • ×Do not rotate, skew, or stretch the mark
  • ×Do not recolor outside of the approved palette
  • ×Do not redraw, outline, or embellish the logo